Ser PFKNR en 2025

visual language tells a story

Story Question

What does it mean to live as a Puerto Rican in 2025?

To be Boricua in 2025 is to live with both pride and uncertainty. Puerto Rican culture continues to gain global recognition. While the island faces systemic economic hardship, the diaspora faces the rise of anti-Latino rhetoric.

This art reflects the push and pull between cultural celebration and the challenges Puerto Ricans continue to face.

Narrative Structure

Act I: Joy, Culture, and Belonging (Top Section)

The top half of the poster centers moments of collective joy and cultural continuity. These visuals establish grounding before the narrative descends into conflict.

  • Brooklyn Community Map
    Highlights Puerto Rican spaces in NYC, showcasing how the Boricua diaspora extends beyond the island.
  • "Preciosa" Performance
    Bad Bunny and Marc Anthony singing “Preciosa” symbolize generational continuity, a connection between old and new generation Boricuas.
  • Tonita’s Caribbean Social Club
    Highlights traditional community gatherings and the continuance of Puerto Rican spaces.
  • Young Lords Party Pin
    Links to Puerto Rican–led activist organization that fought for racial justice and Puerto Rican self-determination.

Act II: Being Seen, Watched, and Held (Center)

At the center of the poster is the coquí, a native Puerto Rican frog and cultural symbol, which represents all Puerto Ricans—those on the island and in the diaspora.

Surrounding the coquí are eyes, representing the overwhleming feeling of pressure stemming from:

  • Political friction
  • Conflicts of gentrification both on the mainland (USA) and the island
  • Social expectations and stress from social media narratives
  • Community expectations

The eyes convey the social, political, and cultural pressures present in daily life. They suggest the emotional weight of being constantly perceived, judged, and politicized.

Act III: Conflict, Resistance, and Reality (Bottom Section)

The lower half of the poster introduces political and systemic harm. This section shifts the emotional tone from celebration to confrontation.

Key story moments include:

  • Anti-Latino & Anti-Immigrant Ideology
    Addresses the growing normalization of xenophobic and racialized rhetoric in the U.S., impacting Puerto Rican communities despite their citizenship.
  • ICE Presence in Puerto Rico
    Highlights the contradiction of immigration surveillance and enforcement imposed on people who are US citizens.
  • University of Puerto Rico Protests
    Student-led resistance to deep budget cuts underscores education as both a site of struggle and collective action.
  • “No Esencia” Movement (Cabo Rojo)
    Opposition to a luxury resort development reflects broader issues of land, displacement, and environmental justice—framing land as identity, not property.
Visual Storytelling Techniques

This project uses intentional visual strategies to convey meaning without heavy explanation

The minimal use of text is deliberate—the story is built on recognition rather than explanation.

Symbolic imagery in place of explanatory text
(eyes to establish pressure and social weight)
Use of photography to
link real events
(March for University of Puerto Rico funding issues)
Juxtaposition of joy and harm
within the same frame 
(DHS AD is the Pokemon font!)
Artifacts as anchors
(use of maps, pins, photographs)
Takeaways

"Ser PFKNR en 2025" is ultimately a story of endurance and complexity.

This reference rejects simplified portrayals of Puerto Rican identity. As a storytelling approach, the project demonstrates that meaning can be spatial rather than linear, that cultural symbols can carry narrative weight without explanation, and that preserving tension can be more truthful than offering resolution.