Designing Visually Accessible Exhibit

Cooper Hewitt / Smithsonian Design Museum

Accessibility

Branding

Information Experience

case type

Accessibility Researcher

UX Designer

Brand Designer

Role

Adding access for visually impaired users for $10,000 Cents

An interactive digital exhibit where visitors manually select a pixel from a $100 bill image, each one captured by a different internet contributor.

The original experience was built entirely around mouse-driven, visual interaction with no support for screen readers, keyboard navigation, or users with motor impairments.
A Cooper Hewitt exhibit that locked out blind and visually impaired users. This project diagnosed the gaps, redesigned the core interaction model, and delivered a fully accessible multisensory experience.
Overview

Goal Retain the integrity of the original artwork while expanding experience of the exhibit to visitors of all abilities.

research

Methods

Accessibility Audit

Compared aspects of the exhibit to WCAG AA standards to find where the exhibit failed or succeeded in visual accessibility.

Digital Exhibit Prototype

A new exhibit is based on how to improve in the areas where the exhibit did poorly or failed in the prototype.

WCAG AA audit surfaced 3 main failures

Original exhibit
audit
No alt text on cell images

Each cell displays an image of a bill and its corresponding drawing, but provides no description for screen readers

WCAG 1.1.1
Cursor too small to target

The interactive cursor fell below the 24px minimum, creating friction for users with motor impairments trying to select cells. 

WCAG 2.5.8
Color-only contrast cues

The palette relied heavily on red-green tones with insufficient contrast, a barrier for users with color vision deficiency.

WCAG 1.4.11
exhibit design

a visually accessible exhibit

Recommended Features

feature Every Cell Now Accessible Through Alt-Text And Randomly Selected

This multisensory experience used three new features work together to make the exhibit fully accessible:

Accessible Screen Reader

A screen reader–friendly structure ensures titles and navigation are easy to move through for non-visual users.

Audio Alts for Visualizations

Visual information is translated into sound, giving users an auditory way to experience the exhibit's content.

Select-Cell Randomizer

Randomly selected cells are read aloud, creating an authentic and unpredictable exploration just like the visual experience itself.

feature Tab-Index Support for Everyone

Two new features work together to create a fully immersive, accessible experience:

Immersive Audio Guide

A verbal guide walks users through the exhibit and its broader context, ensuring the story behind the work is never lost.

Toggle Views

Users can seamlessly switch between the accessible and original layouts, giving them full control over how they experience the exhibit.

improvements Well Received by Cooper Hewitt Team

WCAG AA Standards

addressed across alt text, contrast, and motor impairment

10,000 accessible cells

via alt text and audio descriptions

100% keyboard accessible

via tab-index with WCAG 2.1 + Section 508 compliance

The multisensory approach and the toggle view, which demonstrated that accessibility decisions could be expansive rather than reductive, impressed the Cooper Hewitt team. Appreciating how these solutions strengthened public engagement and added to the understanding of the experience, the team was excited to start implementing these changes.

ImpACT
Takeaways

creating an experience Accessible to All

The redesigned accessibility experience was presented to the Cooper Hewitt team, reimagining 10,000 Cents with screen reader support, keyboard navigation, audio guides, and a toggle between the original and accessible layouts, all while preserving the artistic integrity of the original work.

The project was well received by the Cooper Hewitt team. While the goal was accessibility compliance, what resonated most was the multisensory approach — an interpretation that invited visitors of all abilities to engage with the exhibit in inclusive, interactive ways.

reflection

Accessibility and artistic integrity don't have to be in conflict. Thoughtful design can honor an artist's original intent while opening the work up to audiences who would otherwise be excluded from it entirely. If I had the chance to explore user painpoints and accessibility issues after the redesign, I'd question how might blind and deaf users fully engage with the exhibit? How can alt text and narration be expanded to support additional languages?